YouTube’s News and Politics Editor Steve Grove says that YouTube wants to “improve access” between political candidates and voters. YouTube has 46 million unique users a month, so the presidential candidates “almost can’t not be there,” Grove says.
So far, 17 candidates have posted more than 500 videos online. “Basically, your YouTube channel is like your own television network,” he says.
YouTube’s goal is to improve the authenticity of the dialogue between the candidates and voters, Grove said. He suggested that candidates should keep “their cameras rolling,” to be able to better capture their personas. YouTube’s video interviews between the candidates and YouTube users are another way of building this conversational bridge, he said.
It’ll be interesting to see the format YouTube adopts for the July debate between the Democrats.
